We’ve combined a long-lasting love for watches with a strong belief that luxury and versatility doesn’t have to be compromised. Hence, our mission is simple. To help people look great keeping track of their most precious possession: their time.
Today, people are experiencing an information overload. Having an opinion, and creating a personal identity isn’t actually all that easy anymore. Where bookstores used to be a reliable reference, they are now struggling to cope with the digital era, often finding themselves trapped in trying to offer “it all”. With their inability to make choices, they lose their role as a landmark for personal identification and inspiration. This calls for curatorship and tangibility.
